Digital Marketing Coordinator

Employment Type: Full Time
Location: Nairobi
KEY RESPONSIBILITIES

Job Overview:

The position of Digital Marketing Coordinator consists of assisting and implementing the marketing plan for the company.

Key Responsibilities and Duties:

• Manage weekly Social Media calendar and posts, E- shots and SMS campaigns in line with the specified KPI’s and deadlines.
• Serve as liaison between advertising agencies and the company, freelance talent, and various marketing services.
• Manage in promotional strategies and product development.
•  Write and edit marketing materials, which include articles, e-shots, flyers, WhatsApp flyers, and various marketing collateral.
• Report on all social media campaigns and newsletters using Zoho Social on a weekly basis.
• Prepare press releases, company newsletter and event
  announcements.
•  Come up with new suggestions for the digital content required.
• Produce new digital content for the purposes of social media.
• Validate and fulfill request for information and marketing,
  and requests from the sales team.
  Blogs and SEO
• Come up with suggestions for new content for the blog.
•  Write the bi-weekly blog and implement the target key words.
•  Create website content including changing and improving product descriptions on the site.
• Attend events for the purposes of producing new digital content and written content.   

 Other Responsibilities and Duties

• The role is not limited to the duties highlighted in the below. There is the potential for this role to develop according to the strengths of the successful candidate.
• At all times display a high level of integrity and professionalism in line with the company’s core values.
•  Monitor and report on market and competitor activities and provide relevant reports and information.
•  Maintain and develop the corporate image and reputation and protect and develop the company’s brands via suitable PR activities and intellectual property management.
• Attend training to develop relevant knowledge, techniques and skills.
•  Communicate, liaise, and negotiate internally and externally using appropriate methods to facilitate the development of profitable business and sustainable
  relationships.
• Adhere to health and safety policy, and other requirements relating to care of equipment.
  

  Key Skills and Competencies

• Analytical Thinking — Job requires analysing information and using logic to address work-related issues and problems.
• Attention to Detail — Job requires being careful about detail and thorough in completing work tasks
• Initiative — Job requires a willingness to take on responsibilities and challenges.
•  Dependability — Job requires being reliable, responsible, and dependable, and fulfilling obligations.
•  Achievement/Effort — Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
• Resilient and tenacious
• Able to work under pressure.
• Computer, Microsoft software and IT competency

Submit your resume and a detailed cover letter outlining your relevant experience and qualifications to careers@morsanhr.co.ke by 12th December 2024.