Media Buyer Analyst

Location: Nairobi
Type: Full-Time
Budget: KSH. 50,000 Gross Salary

We are seeking a results-driven Media Buyer Analyst to join our growing marketing team. The ideal candidate will be responsible for planning, executing, and optimizing paid media campaigns across multiple digital platforms. You will play a pivotal role in ensuring advertising investments deliver measurable returns and align with client objectives.

Key Responsibilities:

• Campaign Strategy & Execution: Develop, implement, and manage paid advertising campaigns across Google, Meta, LinkedIn, and other media platforms to achieve performance goals.
• Performance Analysis: Monitor, analyze, and report on campaign performance metrics, identifying trends and optimization opportunities to maximize ROI.
• Budget Management: Allocate and track media spend efficiently across channels while ensuring adherence to client budgets.
• Audience Targeting: Conduct data-driven research to identify and refine audience segments for precision targeting and improved conversion rates.
• Creative Collaboration: Work closely with the creative and strategy teams to develop high-performing ad creatives and messaging.
• Market & Trend Analysis: Stay informed on emerging digital trends, competitor activity, and evolving media landscapes to inform strategy.

Qualifications and Experience:

• Bachelor’s degree in Marketing, Communications, Statistics, or a related field.
• Minimum of 2 years’ experience in media buying, digital marketing, or performance analysis.
• Proficiency in media management tools (e.g., Google Ads, Meta Business Manager, LinkedIn Campaign Manager).
• Strong understanding of analytics platforms such as Google Analytics, Data Studio, or similar.
• Proven track record in managing paid campaigns and achieving ROI targets.
• Knowledge of programmatic advertising and A/B testing methodologies is an added advantage.

Key Attributes:

• Analytical Thinker: Demonstrates a strong ability to interpret data and translate insights into actionable strategies.
• Detail-Oriented: Ensures accuracy in reporting, budget tracking, and performance metrics.
• Strategic Communicator: Clearly articulates findings and recommendations to stakeholders.
• Results-Driven: Focused on achieving measurable campaign performance outcomes.
• Innovative: Constantly seeks new opportunities and tools to enhance advertising efficiency.
• Collaborative: Works seamlessly with cross-functional teams to align strategies and goals.
• Adaptable: Comfortable in a fast-paced environment with evolving market demands.

Application Process:

If you are passionate about data-driven marketing and ready to make an impact, we want to hear from you! Submit your updated CV detailing your experience and suitability for the role to careers@morsanhr.co.ke

Please note that only shortlisted candidates will be contacted.