Data Analyst

Location: Nairobi, Kenya

Our client, a leading company in the Fast-Moving Consumer Goods (FMCG) sector, is seeking to recruit a qualified Data Analyst. The role is responsible for collecting, analyzing, and interpreting large datasets to generate actionable insights that support business decision-making. The ideal candidate will have a strong background in data analytics, preferably gained within the FMCG industry, and be proficient in data visualization and business intelligence tools.

Key Responsibilities

• Collect, clean, validate, and organize large datasets from multiple internal and external sources.
• Analyze complex datasets to identify trends, patterns, correlations, and anomalies relevant to business goals.
• Develop and maintain dashboards, KPI reports, and automated reporting systems using business intelligence tools (e.g., Power BI, Tableau).
• Deliver actionable insights and recommendations to commercial, sales, marketing, finance, and supply chain teams.
• Track, measure, and report on business performance against set targets and KPIs.
• Conduct sales and market analysis to support strategic business planning, forecasting, and territory management.
• Monitor and evaluate consumer behavior data to guide marketing, pricing, and promotional strategies.
• Support demand planning, inventory management, and supply chain optimization through data modeling and scenario analysis.
• Collaborate with cross-functional teams to define business problems and develop data- driven solutions.
• Translate business needs into technical specifications for data collection, storage, and reporting enhancements.
• Build predictive models and apply statistical analysis techniques to forecast sales trends and customer buying behavior.
• Perform competitor benchmarking and market intelligence reporting to support strategic decision-making.
• Conduct post-campaign analysis to measure the effectiveness and ROI of marketing activities.
• Manage master data records and ensure consistency across ERP and CRM systems.
• Ensure data governance, compliance, and security in line with company policies and regulatory requirements.
• Continuously identify opportunities to improve data collection processes, reporting automation, and dashboard usability.
• Train and support internal users on data literacy, dashboards, and self-service reporting tools.
• Stay updated with industry trends, advanced analytics methodologies, and FMCG best practices.

Key Qualifications and Experience

• Bachelor’s degree in Data Science, Statistics, Mathematics, Computer Science, Business Analytics, Economics, or a related field.
• Minimum of 2–3 years’ experience in a similar role, preferably within the FMCG industry.
• Strong proficiency in Microsoft Excel, SQL, and business intelligence tools (Power BI, Tableau, or similar).
• Solid understanding of FMCG business dynamics, KPIs, consumer insights, and sales performance analysis.
• Experience with ERP and CRM systems such as SAP, Salesforce, or equivalent platforms is an added advantage.
• Strong analytical, problem-solving, and critical-thinking skills.
• Excellent communication and presentation skills, with the ability to explain technical findings to non-technical audiences.
• Ability to work independently, prioritize tasks, and meet tight deadlines under pressure

Application Process:

If you are looking to take the next step in your career, we want to hear from you! Submit your updated CV detailing your experience and suitability for the role to careers@morsanhr.co.ke

Please note that only shortlisted candidates will be contacted.